The British Council is at the forefront of championing the international creative economy. Our Arts programme focuses on policy, research, advocacy, and capacity building for creative professionals and policymakers. We support collaboration for long-term impact, mutual benefit, and greater international understanding. By working with policymakers, we support their work at a strategic level, ensuring the conditions are in place for creative individuals and organisations to grow, reach their potential and effect relevant, sustainable change. Our programme is driven by specialist colleagues in 13 countries around Sub-Saharan Africa who draw on their own knowledge and networks to shape relevant activities and impactful partnerships.