Carla is the Media Partnerships Lead for Sub-Saharan Africa at TikTok and is focused on working with Media and Entertainment organizations to support their growth on TikTok. Carla and her team across Africa, support partners in reaching new audiences and building communities for their brands on TikTok organically and through partnership projects. The fans/audiences are already on TikTok, Carla and her team help the partners be a part of those conversations.
Prior to TikTok, Carla most recently held the position as the Senior Content Specialist for Online Video at MultiChoice as well as the MCN Manager for all of MultiChoice’s YouTube channels. She had the opportunity to not only be one of the first YouTube MCN Managers in South Africa but also the first MCN Manager of a broadcaster to launch YouTube’s Player for Publishers in the EMEA region. Carla has experience in the Entertainment and Media space as both platform and publisher and as a creator, understanding the online video ecosystem from all touch points.